Need
Need: a more flexible, high-performance order orchestration solution for all brands
As a pioneer in digital technology and one of the leaders in the lingerie sector, the Etam group’s taste for innovation has enabled it to meet all its customers' requirements for many years. To better meet consumer expectations on the digital channel and cope with its growth, the Etam group needed to replace its current OMS, which lacked flexibility and auditing capabilities, with a more flexible solution capable of processing more than 30,000 orders per day, for all of its brands.
Challenges
Challenges : adaptability to a multi-brand, international, innovation-focused strategy
To protect its margins and enable a customer experience personalized to each brand and each country, it was important for the Etam group that its new OMS solution was able to adapt to different business challenges and professional organizations. It should also support the Etam group in its ongoing innovation strategy, both in terms of customer experience and logistics operations.
The closure of stores during the COVID-19 pandemic generated new challenges. Etam had to quickly provide its customer service with a platform bringing together all the information necessary for processing customer requests and complaints.
Solution
Solution : a flexible OMS for optimized sourcing, real-time visibility and scalability
The group turned to Kbrw's OMS to manage all the Etam group's orders from start to finish. Thanks to the implementation of a robust sourcing strategy, the Etam group streamlined its logistics operations, in particular for Click & Collect and Ship from Store, and reduced its order preparation time by 80% on average.
Kbrw’s OMS allows the group to create tailor-made offers for each country. The solution contributed to the group’s integration into various marketplaces, and makes inventory management more reliable by adapting to the inventory strategy based on RFID. By developing, within the OMS, functionalities specifically adapted to this requirement, Kbrw provided the Etam group with a stable tool on which customer service agents could optimally manage after-sales service.
Beyond the technological solution, the Etam group has found a trusted partner in Kbrw to develop its offering with complete peace of mind and to support its growth. Above all, the group can give free rein to its thirst for innovation and launch new services without adding constraints to its supply chain or its IT ecosystem.
Need: a more flexible, high-performance order orchestration solution for all brands
As a pioneer in digital technology and one of the leaders in the lingerie sector, the Etam group’s taste for innovation has enabled it to meet all its customers' requirements for many years. To better meet consumer expectations on the digital channel and cope with its growth, the Etam group needed to replace its current OMS, which lacked flexibility and auditing capabilities, with a more flexible solution capable of processing more than 30,000 orders per day, for all of its brands.
Challenges : adaptability to a multi-brand, international, innovation-focused strategy
To protect its margins and enable a customer experience personalized to each brand and each country, it was important for the Etam group that its new OMS solution was able to adapt to different business challenges and professional organizations. It should also support the Etam group in its ongoing innovation strategy, both in terms of customer experience and logistics operations.
The closure of stores during the COVID-19 pandemic generated new challenges. Etam had to quickly provide its customer service with a platform bringing together all the information necessary for processing customer requests and complaints.
Solution : a flexible OMS for optimized sourcing, real-time visibility and scalability
The group turned to Kbrw's OMS to manage all the Etam group's orders from start to finish. Thanks to the implementation of a robust sourcing strategy, the Etam group streamlined its logistics operations, in particular for Click & Collect and Ship from Store, and reduced its order preparation time by 80% on average.
Kbrw’s OMS allows the group to create tailor-made offers for each country. The solution contributed to the group’s integration into various marketplaces, and makes inventory management more reliable by adapting to the inventory strategy based on RFID. By developing, within the OMS, functionalities specifically adapted to this requirement, Kbrw provided the Etam group with a stable tool on which customer service agents could optimally manage after-sales service.
Beyond the technological solution, the Etam group has found a trusted partner in Kbrw to develop its offering with complete peace of mind and to support its growth. Above all, the group can give free rein to its thirst for innovation and launch new services without adding constraints to its supply chain or its IT ecosystem.