---
title: Auchan and Omnichannel Order Management - KBRW
description: Auchan is transforming omnichannel order management with KBRW — ensuring seamless channel integration and a more efficient customer experience.
---

![Auchan-case-study](https://kbrw.com/hubfs/Auchan-case-study.png)

## How Auchan Optimizes its In-Store Picking for Omnichannel Orders

👇Download the case study👇

 

### In-store preparation of omnichannel orders from a single tool

Adaptation to the specificities of each customer journey and temperature management

### Improved order-picking efficiency

Thanks to optimized picking paths and a tool that is truly adapted to pickers

### Real-time visibility and reporting on store performance

To help store managers better manage their day-to-day operations

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Need

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Need: support the rise of e-commerce at Auchan 

Auchan's digital transformation has accelerated over the past few years, with new types of orders and deliveries taking hold, and kept alive by consumer behavior.

To effectively manage these new processes, Auchan wanted to develop, optimize and standardize the order preparations carried out from its stores. Overhauling its picking processes had become essential to support the growth of its omnichannel approach.

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Challenges

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Challenges: adapting order picking to the specific needs of each online journey

Click-and-collect, pedestrian drive, express delivery, quick commerce... Auchan customers have a wide choice of options for the delivery of their online orders. Once these different types of order have been placed, the challenge is to prioritize them and allocate them to an in-store order picker, so that he or she can collect the items in the most efficient way to meet order delivery commitments.

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Solution

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Solution: a tool tailor-made for pickers, improving productivity and customer satisfaction

Kbrw deploys its in-store picking solution to orchestrate the entire order preparation process, right through to handover to the customer, or carrier for delivery.

Thanks to advanced store mapping, pickers are guided along optimized picking paths on a tool adapted to their working environment. Designed to reduce errors and even guide them through substitutions in the event of missing items, the solution takes into account the different types of order to adapt to each specific process.

Store managers, meanwhile, benefit from real-time visibility on order status and advanced reports to optimize their day-to-day management, as well as considerable autonomy in managing their teams' roles.

The result: increased productivity for pickers, and greater satisfaction for Auchan customers.

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Need: support the rise of e-commerce at Auchan 

Auchan's digital transformation has accelerated over the past few years, with new types of orders and deliveries taking hold, and kept alive by consumer behavior.

To effectively manage these new processes, Auchan wanted to develop, optimize and standardize the order preparations carried out from its stores. Overhauling its picking processes had become essential to support the growth of its omnichannel approach.

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Challenges: adapting order picking to the specific needs of each online journey

Click-and-collect, pedestrian drive, express delivery, quick commerce... Auchan customers have a wide choice of options for the delivery of their online orders. Once these different types of order have been placed, the challenge is to prioritize them and allocate them to an in-store order picker, so that he or she can collect the items in the most efficient way to meet order delivery commitments.

![pixel transparent](https://kbrw.com/hubfs/pixel%20transparent.png)

### Solution: a tool tailor-made for pickers, improving productivity and customer satisfaction

Kbrw deploys its in-store picking solution to orchestrate the entire order preparation process, right through to handover to the customer, or carrier for delivery.

Thanks to advanced store mapping, pickers are guided along optimized picking paths on a tool adapted to their working environment. Designed to reduce errors and even guide them through substitutions in the event of missing items, the solution takes into account the different types of order to adapt to each specific process.

Store managers, meanwhile, benefit from real-time visibility on order status and advanced reports to optimize their day-to-day management, as well as considerable autonomy in managing their teams' roles.

The result: increased productivity for pickers, and greater satisfaction for Auchan customers.

## Read the whole story: download the case study

![Auchan-case-study](https://kbrw.com/hubfs/Cas%20clients/EN/Auchan-case-study.png)