How Auchan Optimizes its In-Store Picking for Omnichannel Orders
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In-store preparation of omnichannel orders from a single tool
Adaptation to the specificities of each customer journey and temperature management
Improved order-picking efficiency
Thanks to optimized picking paths and a tool that is truly adapted to pickers
Real-time visibility and reporting on store performance
To help store managers better manage their day-to-day operations
Need
Need: support the rise of e-commerce at Auchan
Auchan's digital transformation has accelerated over the past few years, with new types of orders and deliveries taking hold, and kept alive by consumer behavior.
To effectively manage these new processes, Auchan wanted to develop, optimize and standardize the order preparations carried out from its stores. Overhauling its picking processes had become essential to support the growth of its omnichannel approach.
Challenges
Challenges: adapting order picking to the specific needs of each online journey
Click-and-collect, pedestrian drive, express delivery, quick commerce... Auchan customers have a wide choice of options for the delivery of their online orders. Once these different types of order have been placed, the challenge is to prioritize them and allocate them to an in-store order picker, so that he or she can collect the items in the most efficient way to meet order delivery commitments.
Solution
Solution: a tool tailor-made for pickers, improving productivity and customer satisfaction
Kbrw deploys its in-store picking solution to orchestrate the entire order preparation process, right through to handover to the customer, or carrier for delivery.
Thanks to advanced store mapping, pickers are guided along optimized picking paths on a tool adapted to their working environment. Designed to reduce errors and even guide them through substitutions in the event of missing items, the solution takes into account the different types of order to adapt to each specific process.
Store managers, meanwhile, benefit from real-time visibility on order status and advanced reports to optimize their day-to-day management, as well as considerable autonomy in managing their teams' roles.
The result: increased productivity for pickers, and greater satisfaction for Auchan customers.
Need: support the rise of e-commerce at Auchan
Auchan's digital transformation has accelerated over the past few years, with new types of orders and deliveries taking hold, and kept alive by consumer behavior.
To effectively manage these new processes, Auchan wanted to develop, optimize and standardize the order preparations carried out from its stores. Overhauling its picking processes had become essential to support the growth of its omnichannel approach.
Challenges: adapting order picking to the specific needs of each online journey
Click-and-collect, pedestrian drive, express delivery, quick commerce... Auchan customers have a wide choice of options for the delivery of their online orders. Once these different types of order have been placed, the challenge is to prioritize them and allocate them to an in-store order picker, so that he or she can collect the items in the most efficient way to meet order delivery commitments.
Solution: a tool tailor-made for pickers, improving productivity and customer satisfaction
Kbrw deploys its in-store picking solution to orchestrate the entire order preparation process, right through to handover to the customer, or carrier for delivery.
Thanks to advanced store mapping, pickers are guided along optimized picking paths on a tool adapted to their working environment. Designed to reduce errors and even guide them through substitutions in the event of missing items, the solution takes into account the different types of order to adapt to each specific process.
Store managers, meanwhile, benefit from real-time visibility on order status and advanced reports to optimize their day-to-day management, as well as considerable autonomy in managing their teams' roles.
The result: increased productivity for pickers, and greater satisfaction for Auchan customers.