---
title: How Casino Improved Customer Loyalty - KBRW
description: See how Casino boosted customer loyalty through our tailored program — enabling seamless integration and stronger engagement.
---

# Casino Max - Customer loyalty application

Reimagine the customer experience for promotion and loyalty programs

[Request Demo ](https://kbrw.com/contact/request-demo?hsLang=en)

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

#### **Large scale application**

Over 1000 stores in France

#### **Huge business impact**

300,000 regular users every month (20% of the client base)

#### **Robust solution**

A daily average of over 10 million requests

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Context

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Context:

Casino Max is an application for managing customer loyalty for the Casino Supermarchés and Géant Casino brands. It offers numerous personalized features, services and offers to build loyalty. The group contacted Kbrw to develop the application’s web services.

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Challenge

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Challenge:

The challenge lay in launching a brand-new e-commerce solution for Naturalia, which would offer a wider range of services and replace the existing solution. The goal was to set up more intuitive tools to boost operational efficiency.

![diamond_blue](https://f.hubspotusercontent10.net/hubfs/9230669/diamond_blue.svg)

### Solutions

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Solutions:

The solution enables e-commerce orders to be orchestrated and tracked right through, from placement to delivery – including multi-carrier delivery. Kbrw designed a comprehensive and optimized picking solution and set up the tools needed to prepare orders in stores. The deployment of the solution in Naturalia stores has been a success and has led to a rise in the brand’s e-commerce activity. The solution rolled out by Kbrw is one of the very first ship-from-store solutions created for the food sector.

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Context:

Casino Max is an application for managing customer loyalty for the Casino Supermarchés and Géant Casino brands. It offers numerous personalized features, services and offers to build loyalty. The group contacted Kbrw to develop the application’s web services.

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Challenge:

The challenge lay in launching a brand-new e-commerce solution for Naturalia, which would offer a wider range of services and replace the existing solution. The goal was to set up more intuitive tools to boost operational efficiency.

![Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc (1)](https://kbrw.com/hubfs/Logo_canvas_0010_Groupe_Casino_svg_d1c711a8cc%20(1).png)

### Solutions:

The solution enables e-commerce orders to be orchestrated and tracked right through, from placement to delivery – including multi-carrier delivery. Kbrw designed a comprehensive and optimized picking solution and set up the tools needed to prepare orders in stores. The deployment of the solution in Naturalia stores has been a success and has led to a rise in the brand’s e-commerce activity. The solution rolled out by Kbrw is one of the very first ship-from-store solutions created for the food sector.

# Contact us

![Newsletter_1_013086a380](https://kbrw.com/hubfs/Newsletter_1_013086a380.png)