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Order Management solutions for Grocery

Build unique omnichannel customer experiences, reduce waste, and guarantee quality through inventory reliability, automated order orchestration, and stronger collaboration.

Differentiate through innovative services and protect margins

Global food waste costs surge as annual supply chain losses near $540 billion.
Making the Invisible Visible: Unlocking the Hidden Value of Food Waste to Drive Growth and Profitability, Avery Dennison

Grocery retailers face mounting challenges. They must contend with supply chain complexities, fulfillment and logistics constraints, rising operational costs, and consumer demands for affordability, ESG commitments, and a seamless omnichannel experience.

Kbrw serves as a fulfillment orchestration & execution layer so you can sense, decide and act in real time, centralizing order logic as governed policies and roll out changes progressively. Orchestrate inventory flows, optimize cold chain logistics, and reallocate near-expiry products to recover millions in lost margin while meeting ESG goals.

Benefits of Kbrw’s Order Management Solutions for Grocery Retailers

Improve CSAT and lifetime value

• Accelerate new omnichannel experiences rollout to offer a wide range of services, including Quick Commerce
• Increase the impact of digital channels
in the sales mix and elevate the average basket through reliable recommendations
• Streamline the end-to-end digital commerce experience
across channels
• Reduce stockouts
and limit overstocking
• Facilitate seamless substitution
with customer validation and more explicit picker guidance
• Enhance the BOPIF experience
with slot reservations
• Keep freshness promises
with guided, efficient in-store picking

Reduce IT costs & risks and increase integration capacity

• Enhance agility and flexibility by introducing an agile orchestration layer, while keeping the ERP as a reliable, customization-free system of record
• Streamline the IT landscape
with a unified orchestration layer that standardizes order flows and integrations across the full fulfillment lifecycle
• Reduce operational and IT workload
with an intuitive platform that defines the right level of configuration autonomy for business teams
• Elevate effortless scalability
through a composable, microservices-based orchestration architecture

Reduce stockouts and increase productivity

• Increase inventory reliability with real-time ATP exposure and better integration with existing systems
• Optimize store, reserve, and warehouse inventory allocation
to better fulfill omnichannel orders
• Streamline picking operations
with an intuitive tool, adapted to store constraints and designed for productivity
• Reduce costs and enhance store activity,
reimagining store operations to maximize local efficiency
• Reduce food waste
with better inventory management, DLC management and smart recommendations

They chose Kbrw

Carrefour-1
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On-premise WMS for online order fulfillment

Reduced operational costs and processing time

Increased NPS

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Auchan-1
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Omnichannel in-store picking

Increased productivity

Reduced picking errors

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In-store picking for Quick Commerce

Increased number of items picked per hour

Reduced training time for operators

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Online anti-waste baskets

Hundreds of thousands of pounds of food waste avoided

Reduced costs

Omnichannel Execution Solutions for Grocery Retailers

Keep every promise in-store and online

icon-oms-graph-svg-white Order Management

Automated orchestration with Promise & ATP, allocation & re-promise management

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icon-order-capture-shopping-cart-svg-white Order Capture

Omnichannel order capture and customer journeys management

 
icon-returns-reverse-logistics-swap-svg-1 Returns & Reverse logistics Smoother management and traceability of reverse flows, returns & circular economy  
icon-wms-warehouse-svg-white Warehouse Management

Local inventory management and pick/pack lead-time optimization

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icon-store-inventory-fulfillment-storefront-svg-white Store Inventory & Fulfillment Local stock reliability and BOPIS/SFS accuracy & speed, in-store picking  
icon-smart-steering-chart-line-up-svg-white Smart Steering Real-time monitoring, reporting, alerting and playbooks on operations  
5-levers-omnichannel-distribution-grocery-ebook

Optimize fresh products omnichannel distribution

Why should Grocery Retailers choose Kbrw?

TOUCH
icon-sector-expertise-seal-check-svg Proven Sector Expertise
Proven Sector Expertise Experience working with leaders in fashion, luxury and specialized retail
TOUCH
icon-time-to-value-timer-svg Quick time to value
Quick time to value Agile deployment strategy delivering measurable results in weeks
TOUCH
icon-future-proof-infinity-svg Future-proof
Future-proof Flexible approach to support evolving business models and new services
TOUCH
icon-flexibility-sliders-svg Solution flexibility
Solution flexibility Business process-oriented approach to match local and brand-specific needs
TOUCH
icon-integration-plugs-connected-svg Integration experience
Integration experience Quick and seamless integration within existing ecosystems
TOUCH
icon-dual-expertise-unite-svg Dual expertise
Dual expertise Combined IT & Business expertise for improved operational excellence
TOUCH
icon-flexibility-sliders-svg Solution flexibility
Solution flexibility Business process-oriented approach to match local and brand-specific needs
TOUCH
icon-integration-plugs-connected-svg Integration experience
Integration experience Quick and seamless integration within existing ecosystems
TOUCH
icon-dual-expertise-unite-svg Dual expertise
Dual expertise Combined IT & Business expertise for improved operational excellence
Kbrw is recognized as a Representative Vendor in the June 2025 Gartner® Market Guide for Distributed Order Management Systems.
Gartner market guide visual-1-1

They're talking about our OMS for Retailers

“We differentiate ourselves by selling one of the biggest product ranges on the French market. Kbrw’ OMS has effectively helped us reduce shortage and substitution, creating tremendous value for us.”

Laurent GheuxE-commerce operations manager, Cora

“[Kbrw has] comprehensive features for managing expiration dates, inventory turnover, substitutions, picking/packing zones (temperature/fresh), and anti-waste initiatives tailored to tier-one grocery retailers.”

Read the report →

Jerry Sheldon, Lee HolmanIHL Group

Features & Capabilities for Grocery Retailers

Powering Omnichannel Order Execution and Reliable Customer ATP

Dynamic Offer & Promotion Management

  • Personalization by customer profile & relationship
  • Loyalty, coupon, and gamification management
  • Anti-waste basket

Customer Journeys Management

  • Drive / Curbside delivery
  • Home delivery
  • Proximity store & Pickup point delivery
  • Quick commerce integration
  • Collaborative delivery
  • Click & Reserve

Unified Inventory

  • Category management
  • Synchronous or asynchronous inventory management
  • Shortage & Substitution management
  • Multisite inventory rebalancing & Replenishment automation
  • Expiration date tracking

Promising & Availability Management

  • ATP, ATS, CTP & stock availability exposure
  • Reserved & projected stock
  • Delivery time estimation (ETA)
  • Promising engine with rule-based logic (product, service levels, sourcing & fulfillment, cost, operations, customer segment)
  • Re-promising
  • Delivery CO2 impact display

Global & Local Fulfilment Orchestration

  • Replenishment management
  • 3rd party/dropship suppliers management
  • Food traceability
  • Stores, warehouses and hybrid locations management
  • Dark stores management
  • Back office slotting
  • Store capability management
  • Order picking optimization
  • Wave picking
  • Cold chain continuity

Delivery Orchestration

  • Delivery options management
  • Special delivery management
  • Catchment areas management
  • Delivery supplier management

KPIs & Reporting

  • Reporting dashboard
  • KPIs tracking
  • Decisions traceability

Contact us to improve your order execution and inventory management

FAQ - Kbrw for Grocery Retail Order Management & Omnichannel Execution

 

How does Kbrw help grocery retailers reduce waste and protect margins?

Kbrw enables grocery retailers to optimize inventory flows, improve product freshness management, and reallocate near-expiry items through dynamic, policy-driven orchestration. By synchronizing real-time ATP, expiration date tracking, and substitution recommendations, retailers significantly reduce food waste and unlock millions in recovered margin. Kbrw also enhances cold-chain continuity and delivers higher picking accuracy, helping retailers meet both profitability and ESG commitments.

How can Kbrw improve omnichannel customer experience for grocery retail? Kbrw accelerates the rollout of new omnichannel journeys, including Quick Commerce, streamlined BOPIS, reliable substitutions, and guided in-store picking. By centralizing order logic and enabling real-time decision-making, the platform ensures accurate availability, fewer stockouts, and consistent service quality across channels. This creates smoother digital commerce flows and boosts CSAT, repeat purchases, and overall lifetime value.
Why should Grocery Retailers choose Kbrw? Grocery retailers choose Kbrw for its proven sector expertise, ultra-high-performance OMS capabilities, and rapid time-to-value enabled by agile deployment. Kbrw’s orchestration layer integrates seamlessly with existing ERP systems, avoiding costly replatforming while offering full configurability to match local store operations. Its dual IT and business expertise, combined with strong integration know-how and future-proof architecture, ensures retailers can innovate quickly and scale efficiently.
How does Kbrw empower IT teams to reduce complexity and accelerate innovation? Kbrw acts as a unified orchestration layer that standardizes order flows, simplifies system integrations, and reduces the need for heavy ERP customizations. IT teams gain an agile, microservices-based platform that scales effortlessly and provides controlled configuration autonomy for business teams. This reduces operational workload, lowers risk, and enables faster iteration, making digital transformation initiatives easier and more cost-effective.
What operational benefits does Kbrw bring to supply chain and store teams?

Kbrw strengthens operational performance by increasing inventory reliability, optimizing stock allocation across stores and warehouses, and streamlining picking with intuitive, productivity-oriented tools. Its real-time orchestration improves fulfillment accuracy, reduces stockouts, and ensures better freshness management. Store teams benefit from reduced manual tasks, higher throughput, and optimized workflows that directly lower costs and enhance in-store efficiency.

How does Kbrw support scalable and future-proof omnichannel growth? Kbrw’s composable, high-performance architecture enables retailers to continuously expand their service offerings, such as new delivery models, dark stores, click-and-reserve, or collaborative delivery, without overhauling legacy systems. With configurable components, strong integration capabilities, and real-time monitoring and steering tools, retailers can adapt quickly to market demands while maintaining consistent execution quality at scale