Order Management solutions for Grocery
Build unique omnichannel customer experiences, reduce waste, and guarantee quality through inventory reliability, automated order orchestration, and stronger collaboration.
Differentiate through innovative services and protect margins
Global food waste costs surge as annual supply chain losses near $540 billion.
Making the Invisible Visible: Unlocking the Hidden Value of Food Waste to Drive Growth and Profitability, Avery Dennison
Grocery retailers face mounting challenges. They must contend with supply chain complexities, fulfillment and logistics constraints, rising operational costs, and consumer demands for affordability, ESG commitments, and a seamless omnichannel experience.
Kbrw serves as a fulfillment orchestration & execution layer so you can sense, decide and act in real time, centralizing order logic as governed policies and roll out changes progressively. Orchestrate inventory flows, optimize cold chain logistics, and reallocate near-expiry products to recover millions in lost margin while meeting ESG goals.
Benefits of Kbrw’s Order Management Solutions for Grocery Retailers
- For Customer Experience Professionals
- For IT Professionals
- For Operations and Supply Chain Professionals
Improve CSAT and lifetime value
• Accelerate new omnichannel experiences rollout to offer a wide range of services, including Quick Commerce
• Increase the impact of digital channels in the sales mix and elevate the average basket through reliable recommendations
• Streamline the end-to-end digital commerce experience across channels
• Reduce stockouts and limit overstocking
• Facilitate seamless substitution with customer validation and more explicit picker guidance
• Enhance the BOPIF experience with slot reservations
• Keep freshness promises with guided, efficient in-store picking
Reduce IT costs & risks and increase integration capacity
• Enhance agility and flexibility by introducing an agile orchestration layer, while keeping the ERP as a reliable, customization-free system of record
• Streamline the IT landscape with a unified orchestration layer that standardizes order flows and integrations across the full fulfillment lifecycle
• Reduce operational and IT workload with an intuitive platform that defines the right level of configuration autonomy for business teams
• Elevate effortless scalability through a composable, microservices-based orchestration architecture
Reduce stockouts and increase productivity
• Increase inventory reliability with real-time ATP exposure and better integration with existing systems
• Optimize store, reserve, and warehouse inventory allocation to better fulfill omnichannel orders
• Streamline picking operations with an intuitive tool, adapted to store constraints and designed for productivity
• Reduce costs and enhance store activity, reimagining store operations to maximize local efficiency
• Reduce food waste with better inventory management, DLC management and smart recommendations
They chose Kbrw

• On-premise WMS for online order fulfillment
• Reduced operational costs and processing time
• Increased NPS
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• Omnichannel in-store picking
• Increased productivity
• Reduced picking errors
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• In-store picking for Quick Commerce
• Increased number of items picked per hour
• Reduced training time for operators

• Online anti-waste baskets
• Hundreds of thousands of pounds of food waste avoided
• Reduced costs
Omnichannel Execution Solutions for Grocery Retailers
Keep every promise in-store and online
Automated orchestration with Promise & ATP, allocation & re-promise management
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Omnichannel order capture and customer journeys management
Local inventory management and pick/pack lead-time optimization
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Optimize fresh products omnichannel distribution
Why should Grocery Retailers choose Kbrw?
Kbrw is recognized as a Representative Vendor in the June 2025 Gartner® Market Guide for Distributed Order Management Systems.
They're talking about our OMS for Retailers
“We differentiate ourselves by selling one of the biggest product ranges on the French market. Kbrw’ OMS has effectively helped us reduce shortage and substitution, creating tremendous value for us.”
“[Kbrw has] comprehensive features for managing expiration dates, inventory turnover, substitutions, picking/packing zones (temperature/fresh), and anti-waste initiatives tailored to tier-one grocery retailers.”
Features & Capabilities for Grocery Retailers
Dynamic Offer & Promotion Management
- Personalization by customer profile & relationship
- Loyalty, coupon, and gamification management
- Anti-waste basket
Customer Journeys Management
- Drive / Curbside delivery
- Home delivery
- Proximity store & Pickup point delivery
- Quick commerce integration
- Collaborative delivery
- Click & Reserve
Unified Inventory
- Category management
- Synchronous or asynchronous inventory management
- Shortage & Substitution management
- Multisite inventory rebalancing & Replenishment automation
- Expiration date tracking
Promising & Availability Management
- ATP, ATS, CTP & stock availability exposure
- Reserved & projected stock
- Delivery time estimation (ETA)
- Promising engine with rule-based logic (product, service levels, sourcing & fulfillment, cost, operations, customer segment)
- Re-promising
- Delivery CO2 impact display
Global & Local Fulfilment Orchestration
- Replenishment management
- 3rd party/dropship suppliers management
- Food traceability
- Stores, warehouses and hybrid locations management
- Dark stores management
- Back office slotting
- Store capability management
- Order picking optimization
- Wave picking
- Cold chain continuity
Delivery Orchestration
- Delivery options management
- Special delivery management
- Catchment areas management
- Delivery supplier management
KPIs & Reporting
- Reporting dashboard
- KPIs tracking
- Decisions traceability
Contact us to improve your order execution and inventory management
FAQ - Kbrw for Grocery Retail Order Management & Omnichannel Execution
Kbrw enables grocery retailers to optimize inventory flows, improve product freshness management, and reallocate near-expiry items through dynamic, policy-driven orchestration. By synchronizing real-time ATP, expiration date tracking, and substitution recommendations, retailers significantly reduce food waste and unlock millions in recovered margin. Kbrw also enhances cold-chain continuity and delivers higher picking accuracy, helping retailers meet both profitability and ESG commitments.
Kbrw strengthens operational performance by increasing inventory reliability, optimizing stock allocation across stores and warehouses, and streamlining picking with intuitive, productivity-oriented tools. Its real-time orchestration improves fulfillment accuracy, reduces stockouts, and ensures better freshness management. Store teams benefit from reduced manual tasks, higher throughput, and optimized workflows that directly lower costs and enhance in-store efficiency.
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