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Order Management solutions for Retailers

Boost sales, protect, and expose one reliable promise from PDP to store thanks to unified inventory, fast and intelligent fulfillment, and guaranteed traceability.

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Keep every omnichannel promise

An online order’s cost per unit is 4 to 5 times higher than store replenishment and 10× higher than wholesaler-DC fulfillment.
The winning formula: What it takes to build leading omnichannel operations, McKinsey & Company

Retailers with omnichannel operations face rising fulfillment costs, more logistical disruptions and increasing ESG compliance pressure. Meanwhile, customers expect faster, more flexible service and a stellar experience.

Kbrw serves as a fulfillment orchestration & execution layer so you can sense, decide and act in real time, centralizing order logic as governed policies and rolling out changes progressively. Accelerate order fulfillment and optimize stock flows, omnichannel services and returns management to protect your margins while improving loyalty.

Benefits of Kbrw’s Order Management Solutions for Retailers

Increase revenue, improve customer experience and innovate with new customer journeys.

• Accelerate omnichannel experiences rollout for improved competitiveness
• Unify customer experience and product availability across channels
• Maximise sales and reduce abandoned cart rate by displaying your full purchasable catalog and delivery options to customers as early as possible (including CO2 information)
• Improve conversion by exposing a reliable promise at the right moment.
👉 Capture any risk of broken promises and notify customers in real time
👉 Streamline after-sales flows and offer omnichannel return or refund, with full visibility on reverse logistics flows. Go further with care, repair, refurbishment, recycling or second-hand flows

Reduce third-party license costs and streamline integrations

• Enhance agility through a policy-as-code approach rather than customizing your core model / ERP.
• Streamline order logic and APIs across the entire order fulfillment journey and enable integration without full system migration by implementing a centralized orchestration layer acting as a decisional middleware
• Bolster autonomy for CX and Supply Chain teams, allowing them to test and learn by integrating new processes and rules, while maintaining guardrails and governance at the level you see fit
• Reduce maintenance, automate cross-system workflows, and standardize integrations across your systems

Improve throughput, reduce cost-to-serve and protect SLAs

• Streamline complex order routing and fulfillment through a unified orchestration layer that connects e-commerce, fulfillment nodes, and logistics
• Improve real-time inventory and ATP visibility across the entire network, enabling dynamic reallocation, transfer decisions, and rapid “what-if” scenario simulations
• Elevate early operational signals detection (inventory gaps, transport delays) with event-driven logic and trigger automated re-sourcing, substitutions, reallocations, or proactive ETA updates
• Facilitate the orchestration of forward and reverse logistics by synchronizing all operational master data and inventory truths (virtual pools, dynamic ATP, inbound/returns visibility).

They chose Kbrw

Etam-2
Read our case study

• 12% increase in offer exposure (marketplace & ship-from-store)

• Improved omnichannel inventory management

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Read our case study
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• In-store items ready for pickup in 2h

• 95% of customers served within 10 minutes of arrival

• 3 million paper sheets saved/year

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• 50% reduction in stockouts through accelerated replenishment

• Improved customer satisfaction

 

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• 99% of orders orchestrated automatically

• 4 months initial deployment

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Omnichannel Execution Solutions for Retailers

Keep every promise across all channels

icon-oms-graph-svg-white Order Management

Automated orchestration with Promise & ATP, allocation & re-promise management

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icon-order-capture-shopping-cart-svg-white Order Capture

Omnichannel order capture and customer journeys management

  
icon-returns-reverse-logistics-swap-svg-1 Returns & Reverse logistics Smoother management and traceability of reverse flows, returns & circular economy  
icon-wms-warehouse-svg-white Warehouse Management

Local inventory management and pick/pack lead-time optimization

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icon-store-inventory-fulfillment-storefront-svg-white Store Inventory & Fulfillment Local stock reliability and BOPIS/SFS accuracy & speed, in-store picking  
icon-smart-steering-chart-line-up-svg-white Smart Steering Real-time monitoring, reporting, alerting and playbooks on operations  
retail-returns-illustration

Turn Returns into a Lever for Growth

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Why should Retailers choose Kbrw?

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icon-sector-expertise-seal-check-svg Proven Sector Expertise
Proven Sector Expertise Experience working with leaders in fashion, luxury and specialized retail
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icon-time-to-value-timer-svg Quick time to value
Quick time to value Agile deployment strategy delivering measurable results in weeks
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icon-future-proof-infinity-svg Future-proof
Future-proof Flexible approach to support evolving business models and new services
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icon-flexibility-sliders-svg Solution flexibility
Solution flexibility Business process-oriented approach to match local and brand-specific needs
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icon-integration-plugs-connected-svg Integration experience
Integration experience Quick and seamless integration within existing ecosystems
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icon-dual-expertise-unite-svg Dual expertise
Dual expertise Combined IT & Business expertise for improved operational excellence
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icon-performance-speedometer-svg Top Performance
Top Performance Best OMS in terms of system performance and throughput capabilities
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icon-turnkey-solution-key-svg Turnkey Solution
Turnkey Solution Application, related implementation services & high-performance hosting service
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icon-triple-result-intersect-three-svg Triple Result
Triple Result Addressing both Customer Experience & Supply Chain needs while simplifying IT

They're talking about our OMS for Retailers

“Without Kbrw’s back-office tool, there would be a gap between what happens on the website and how we reach the customer. It’s what truly enables us to standardize all our omnichannel processes, create a seamless connection, and Kbrw does that very well.”

Daniela RodriguesResponsable Tech & Data, Teract

“Kbrw delivers full omni-cart capabilities, supporting over 60 distinct customer journeys (B2C, B2B, B2B2C, subscription, grocery, click & collect, ship-from-store, pre-order, etc.) with ongoing innovation in journey support each year.”

Read the report →

Jerry Sheldon, Lee HolmanIHL Group

“The implementation of a high performance OMS by Kbrw has given us the flexibility to increase our omnichannel strategy in our different markets, but also to be more responsive to our customers' needs and ensure the best possible experience.”

 

Read the case study →

Emilie BarbatoBusiness Application Manager, Etam
Kbrw is recognized as a Representative Vendor in the June 2025 Gartner® Market Guide for Distributed Order Management Systems.
Read the report
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Features & Capabilities for Retailers

Powering Omnichannel Order Execution and Reliable Customer Promise

Dynamic Offer & Promotion Management

  • Personalization by customer profile & relationship
  • Loyalty, coupon, and gamification management
  • Multi-brand management

Customer Journeys Management

  • Click & Collect, Click & Reserve, Store delivery
  • Home Delivery, Ship from Store
  • Direct Supplier Delivery

Unified Inventory

  • Category management
  • Synchronous or asynchronous inventory management
  • Shortage & Substitution management
  • Multisite inventory rebalancing & Replenishment automation
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Promising & Availability Management

  • ATP, ATS, CTP & stock availability exposure
  • Reserved & projected stock
  • Delivery time estimation (ETA)
  • Promising engine with rule-based logic (product, service levels, sourcing & fulfillment, cost, operations, customer segment)
  • Re-promising
  • Delivery CO2 impact display
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Global & Local Fulfilment Orchestration

  • Stores, warehouses and hybrid locations management
  • Dark stores management
  • 3rd party/dropship suppliers management
  • Automated replenishment
  • Back office slotting
  • Store capability management
  • Order picking optimization
  • Wave picking
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Delivery Orchestration

  • Delivery options management
  • Special delivery management
  • Catchment areas management
  • Delivery supplier management

Returns Management

  • Reverse flows management
  • Validation and sorting management
  • Quick reintegration into inventory
  • Cross-docking

KPIs & Reporting

  • Reporting dashboard
  • KPIs tracking
  • Decisions traceability

Contact us to improve your order execution and inventory management

FAQ - Kbrw for Retail Order Management & Omnichannel Execution

 

How does Kbrw help retailers cut waste and boost margins? Kbrw reduces waste and improves profitability by unifying inventory, accelerating fulfillment, and guaranteeing traceability across every channel. By orchestrating end-to-end stock flows and optimizing routing decisions in real time, retailers can reduce cost-to-serve, reduce stockouts, and recover up to 5 margin points. Kbrw’s policy-as-code engine also enables continuous fine-tuning of operational rules without heavy IT intervention, ensuring long-term efficiency gains.
How does Kbrw improve customer experience and loyalty? Kbrw enhances customer satisfaction by exposing reliable delivery promises, real-time availability, and more flexible omnichannel journeys such as BOPIS, ship-from-store, and optimized returns. Retailers can display their full catalog early in the customer journey, including CO₂ information, to reduce cart abandonment. Kbrw also detects operational risks in real time and proactively updates customers, ensuring consistently high CSAT, OTD, and OTIF
How does Kbrw support IT teams and reduce technical complexity? Rather than customizing the ERP or multiplying point-to-point integrations, Kbrw centralizes order logic into an orchestration layer that streamlines APIs and workflows. This approach reduces third-party licensing costs, lowers maintenance, and simplifies integrations between legacy and modern systems. IT teams gain agility through policy-as-code, enabling business teams to adapt rules autonomously while maintaining governance and system stability.
How does Kbrw transform supply chain operations? Kbrw boosts operational throughput by connecting e-commerce, stores, warehouses, and logistics nodes in a single orchestration layer. Retailers gain accurate, real-time ATP, dynamic reallocation capabilities, and event-driven adjustments to manage delays, shortages, or disruptions. Kbrw also harmonizes forward and reverse logistics, unlocking faster replenishment, smoother returns, and improved SLA protection at scale.
How does Kbrw accelerate omnichannel strategy deployment?

Kbrw enables retailers to roll out new omnichannel services quickly thanks to agile implementation and the decoupled nature of its middleware approach. Retailers can test and deploy customer journeys progressively—click & collect, ship-from-store, home delivery, vendor drop-ship—without restructuring their architecture. With proven fast time-to-value, Kbrw supports incremental growth while keeping operations fully stable.
Why should retailers choose Kbrw? Kbrw combines deep retail expertise, a high-performance OMS, and a flexible, configurable platform that adapts to brand- and market-specific needs. Its quick, seamless integration into existing ecosystems, future-proof architecture, and turnkey service—from application to hosting—ensure long-term reliability. Retailers also benefit from dual IT/business expertise, unmatched throughput performance, and field-proven results across fashion, luxury, specialty retail, and large-scale omnichannel networks.